Dana - BoraBora

Indonesia
Ecommerce & Payments
B2C
Android
Android
iOS
iOS
Backend
Backend
ABOUT Dana - BoraBora
Indonesia’s Innovative Social Group Buying Marketplace

BoraBora (Borong Rame Rame) is an Indonesian-based social e-commerce service where users can make purchases collectively at significantly reduced prices. Buyers will be able to participate in the product campaigns posted by merchants and meet the purchase quota.

The Challenge

Even as an MVP, BoraBora was rapidly gaining traction among its user base. They needed to accelerate the feature development on its marketplace to facilitate a seamless group buying experience for users and effective market expansion for the business.

Solution Highlights
  • Dedicated remote developers
  • Shopping cart module
  • Multiple voucher selection
  • Flash sale events
  • Post-order experience
  • Push notifications
  • In-app tracking (Mixpanel)
  • Payment gateway integration (DANA)
  • App performance optimization
Process
Sprint Planning
Sprint Refinement (Grooming)
Sprint Review (Demo sharing)
Retro (Retrospective meeting)
Collaboration

Fully-distributed teams using:

Jira (Sprint Boards)
Jira (Sprint Boards)
Confluence (Wiki)
Confluence (Wiki)
Figma (Design)
Figma (Design)
Slack (Daily Communication, Alignment)
Slack (Daily Communication, Alignment)
Results

BoraBora has successfully launched its key features and improvements, with the mobile app achieving over 100,000 downloads on Google Play Store and 4.1 star rating on the App Store.

Stacks
Golang
Golang
Postgresql
Postgresql
Flutter
Flutter
Python
Python
React.Native
React.Native
Top Integrations
mixpanel
sentry
moengage
code magic
firebase
Screenshots of the app version of Dana BoraBora showing Sign up, Home and Product List pages
Screenshots of the app version of Dana BoraBora showing Home, Order Detail, Item Detail and Coupon pages

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